Stone Island have announced they will be collaborating on future projects with New Balance in a multi-year deal. In a statement they explain “Our collaboration with Stone Island is not only rooted in performance innovation but elevating our mutual values of premium craftsmanship and superior product quality,” says Chris Davis, Chief Marketing Officer at New Balance.
“Both New Balance and Stone Island are independently minded brands with strong aptitudes for calculated risk-taking. We both pride ourselves on having our fingers on the pulse of culture, elevating our rich heritage, and creating authentic brand experiences for our global consumers. We look forward to pushing the boundaries and experimenting with design.”
Let’s see what they have lined up soon!